Pricing varies immensely based on the site and requirements. However, a data breach can cost companies millions in fines, legal fees, and lost customer trust.
Major breaches, like British Airways, resulted in hundreds of millions in damages. Client-side security is a fraction of the potential cost of an attack and, in some circumstances, prevents breaches before they happen. Many companies also save money by automating compliance processes that would otherwise require expensive manual audits and consulting fees.
In some countries, laws require client-side security. While in others, there are more generic laws to keep companies accountable in case of a data breach. The financial risk of a data breach is generally a lot higher than any security solution.
Most solutions use outdated approaches that miss sophisticated attacks, often heavily leveraging public threat feed intel.
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Bad actors often use legitimate services to mask their malicious activity. Making it harder to detect the malicious payloads.
Traditional threat intelligence tools like Snyk, Veracode, Checkmarx, Spectral, JIT, GitLab, Rapid7, Tenable, Qualys, Aikido Security, and Semgrep rely on static threat feeds that are essentially obsolete by the time they're flagged.